"A lot of good analysis is wasted doing the wrong thing."Anyone who has worked with data on business problems is probably aware of this adage. And this past week, I was reminded once again of this fact while analyzing a marketing program. T...
"A lot of good analysis is wasted doing the wrong thing."Anyone who has worked with data on business problems is probably aware of this adage. And this past week, I was reminded once again of this fact while analyzing a marketing program. T...
TV attribution is one of the hardest problems to get right in all web analytics. To be clear, attribution is how marketers make sense out of their spend, so they know where to invest more or less in the future. Since attribution, for most companies, is...
I can't think of too much I would disagree with in Simply Statistics's posting on Statistics/statisticians need better marketing. I'll elaborate on a couple of points: We should be more “big tent” about statistics. ASA President Robert Rodriguez ...
The FastStats Modelling Data Mining tool from Apteco offers a quick and easy drag'n'drop way to perform Data Mining. Hence the algorithms are kept simple, it works very [...] Related posts:Cloud Mining – CRM Data Mining in the Cloud Cloud Mining is an cost-reducing approach to let smaller companies... RapidMiner from Rapid-I at CeBIT 2010 RapidMiner is a Data Mining Suite of the German company...
Some time before the holidays, we received the following inquiry from a reader:Dear Data Miners,I’ve read interesting arguments for uplift modeling (also called incremental response modeling) [1], but I’m not sure how to implement it. I have respo...
