Blog Archives

Download a Chapter of Data Mining Techniques (3rd Edition) for Free

June 15, 2017
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As seen on KDNuggets, you may now download Chapter 19, Derived Variables: Making the Data Mean More for free, thanks to our friends at JMP. This chapter is one of my personal favorites because it is about the part of data mining I find most e...

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Download a Chapter of Data Mining Techniques (3rd Edition) for Free

June 15, 2017
By

As seen on KDNuggets, you may now download Chapter 19, Derived Variables: Making the Data Mean More for free, thanks to our friends at JMP. This chapter is one of my personal favorites because it is about the part of data mining I find most e...

Read more »

JMP Publishes Exercises to Accompany Data Mining Techniques (3rd Edition)

May 31, 2017
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I am pleased to announce that the JMP division of SAS has made available a set of exercises I developed for use with Data Mining Techniques. I am grateful to my employer, Tripadvisor, for supplying the data used for these exercises. The exercises and d...

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JMP Publishes Exercises to Accompany Data Mining Techniques (3rd Edition)

May 31, 2017
By

I am pleased to announce that the JMP division of SAS has made available a set of exercises I developed for use with Data Mining Techniques. I am grateful to my employer, Tripadvisor, for supplying the data used for these exercises. The exercises and d...

Read more »

Gordon Linoff and Michael Berry Interviewed for JMP’s Analytically Speaking Series

August 19, 2014
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On August 13th, Anne Milley of JMP interviewed us for the webcast series, Analytically Speaking. The full program is available for viewing here. We discussed a range of topics including the upcoming supplement to Data Mining Techniques (3rd Edition). T...

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What will I do on my Caribbean vacation? Teach data mining, of course!

November 14, 2013
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Monday, November 18th at the Radisson Hotel Barbados. Presented by Michael Berry of Tripadvisor and David Weisman of the University of Massachusetts.  Sponsored by Purple Leaf Communications. Registration and information here.

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For Predictive Modeling, Big Data Is No Big Deal

September 25, 2013
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That is what I will be speaking about when I give a keynote talk a the Predictive Analytics World conference on Monday, September 30th in Boston.For one thing, data has always been big. Big is a relative concept and data has always been big relative to...

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Catch our Webcast on November 15

October 22, 2012
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Gordon and I rarely find ourselves in the same city these days, but on November 15 we will be in Cary, North Carolina with our friends at JMP for a webcast with Anne Milley.  The format will be kind of like the first presidential debate with Anne ...

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Upcoming Speaking Engagements

September 11, 2012
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After taking a break from speaking at conferences for a while, I will be speaking at two in the next month. Both events are here in Boston.This Friday (9/14)  I will be at Big Data Innovation talking about how Tripadvisor for Business models subsc...

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Using Matched Pairs to Test for Cannibalization

February 14, 2012
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Using Matched Pairs to Test for Cannibalization

When a company introduces a new product into the same market served by an existing one, it is possible that the new product will achieve success at the expense of the first. For example, when Netflix introduced movie downloading, it knew it would put a...

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