The Wow Factor

August 19, 2012
By

(This article was originally published at Blog about Stats, and syndicated at StatsBlogs.)

Not sure everybody has seen this already, but I guess the Australian Census Bureau has clearly shown that it can’t get any sexier than this with regard to the Census:

Seriously I am all for Edward Tufte but Dataviz has the Wow Factor and although this is a PR clip I am tempted to believe that real people were indeed flushed with excitement when looking at these projections.

And for all the the sceptical people out there, have a look at the Census Explorer to interactively compare data from the 2011 Australian Census.

I am envious.


Filed under: 01 New on the Web, 031 Data visualization, 04 Marketing, Australia Tagged: video, youtube



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