Posts Tagged ‘ Analytics-business interaction ’

Rejecting the data-free argument in support of the cashier-free Shake Shack

October 13, 2017
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It's always frustrating to see media outlets play loose with facts. When I read a headline like "Shake Shack's New Cashier-Free Location Really Does Reduce Wait, So Far," (link) I am expecting to read some evidence that the wait times of customers have decreased. Granted, this is a hard problem because you always need a "control" - something to compare to. And when this is a new restaurant, in a…

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Analysts must reckon with the fake data menace

October 9, 2017
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Kaiser Fung, founder of Principal Analytics Prep, comments on the fake data and fraud problem in digital advertising, and calls on data scientists and analysts to rise up to the challenge.

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Q&A with NBA Hackathon winner

October 2, 2017
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Q&A with NBA Hackathon winner

After the NBA Hackathon (see report here), I caught up with the winning team in the business analytics competition, DataBucket, composed of Barbara Zhan and Harold Li. Junkcharts: Congratulations for winning the business analytics competition at the NBA Hackathon. As a judge, I was very impressed by how much work you were able to do in 24 hours. Did you sleep or did you work all the way through? DataBucket:…

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Time to dust off my digital marketing talks

September 14, 2017
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Time to dust off my digital marketing talks

Kaiser Fung, founder of Principal Analytics Prep, discusses effectiveness of branded keywords on Google. How accountable is digital advertising? Not as much as you think

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Uber data collection makes news again

August 31, 2017
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Kaiser Fung, founder of Junk Charts and Principal Analytics Prep, the next-gen data analytics bootcamp, discusses ethical issues concerning Uber's collection of user data from smartphone apps.

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Did web scraping just receive a legal boost?

August 15, 2017
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Kaiser Fung, founder of Principal Analytics Prep and author of Numbersense, discusses a recent legal ruling against LinkedIn's technologies that restricts web scraping.

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A call for less automation, more transparency in digital advertising

August 8, 2017
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Kaiser Fung, founder of Principal Analytics Prep and founding director of Applied Analytics at Columbia, calls for reform in the digital advertising industry to address concerns about measurability and accountability

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Know your data 21: another example of data sleaze, straight from your home

August 1, 2017
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Kaiser Fung, founder of Principal Analytics Prep and author of Numbersense, reacts to the news that Roomba captures detailed maps of people's homes.

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If you are using Facebook Ads split testing (A/B testing), stop fooling yourself

July 26, 2017
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Kaiser Fung, founder of Principal Analytics Prep, and former director of Applied Analytics at Columbia University, explains why you can't run proper A/B tests on Facebook

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The imprecision of data, subway edition

July 19, 2017
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The imprecision of data, subway edition

Kaiser Fung, founder of Principal Analytics Prep, draws practical lessons from a CUNY advertisement in the subway train

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