**Y**et another question on X validated reminded me of a discussion I had once with Jay Kadane when visiting Carnegie Mellon in Pittsburgh. Namely the fundamentally ill-posed nature of conjugate priors. Indeed, when considering the definition of a conjugate family as being a parameterised family Þ of distributions over the parameter space Θ stable under transform to the posterior distribution, this property is completely dependent (if there is such a notion as completely dependent!) on the dominating measure adopted on the parameter space Θ. Adopted is the word as there is no default, reference, natural, &tc. measure that promotes one specific measure on Θ as being *the* dominating measure. This is a well-known difficulty that also sticks out in most “objective Bayes” problems, as well as with maximum entropy priors. This means for instance that, while the Gamma distributions constitute a conjugate family for a Poisson likelihood, so do the truncated Gamma distributions. And so do the distributions which density (against a Lebesgue measure over an arbitrary subset of (0,∞)) is the product of a Gamma density by an arbitrary function of θ. I readily acknowledge that the standard conjugate priors as introduced in every Bayesian textbook are standard because they facilitate (to a certain extent) posterior computations. But, just like there exist an infinity of MaxEnt priors associated with an infinity of dominating measures, there exist an infinity of conjugate families, once more associated with an infinity of dominating measures. And the fundamental reason is that the sampling model (which induces the shape of the conjugate family) does not provide a measure on the parameter space Θ.

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