Posts Tagged ‘ decision-making ’

A rare article about the AI revolution worth your time

December 5, 2017
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Kaiser Fung, author of Numbersense and founder of Principal Analytics Prep, discusses an article in MIT's Technology Review about the AI deep learning revolution

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A/B Testing Primer and the DEED framework

November 14, 2017
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Kaiser Fung, founder of Principal Analytics Prep and the Master of Science in Applied Analytics at Columbia, gives a short lecture on A/B testing for Harvard Business Review on Facebook Live.

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A/B Testing Primer and the DEED framework

November 14, 2017
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Kaiser Fung, founder of Principal Analytics Prep and the Master of Science in Applied Analytics at Columbia, gives a short lecture on A/B testing for Harvard Business Review on Facebook Live.

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Visualizing classifier thresholds

November 13, 2017
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Visualizing classifier thresholds

Lately I’ve been thinking a lot about the connection between prediction models and the decisions that they influence. There is a lot of theory around this, but communicating how the various pieces all fit together with the folks who will use and be impacted by these decisions can be challenging. One of the important conceptual pieces […]

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The Whole Foods pricing trick

October 23, 2017
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Kaiser Fung, founder of Principal Analytics Prep, discusses some market research about pricing changes at Whole Foods after the Amazon acquisition.

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Q&A with NBA Hackathon winner

October 2, 2017
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Q&A with NBA Hackathon winner

After the NBA Hackathon (see report here), I caught up with the winning team in the business analytics competition, DataBucket, composed of Barbara Zhan and Harold Li. Junkcharts: Congratulations for winning the business analytics competition at the NBA Hackathon. As a judge, I was very impressed by how much work you were able to do in 24 hours. Did you sleep or did you work all the way through? DataBucket:…

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Time to dust off my digital marketing talks

September 14, 2017
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Time to dust off my digital marketing talks

Kaiser Fung, founder of Principal Analytics Prep, discusses effectiveness of branded keywords on Google. How accountable is digital advertising? Not as much as you think

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Surge protectors as teaching tools

September 12, 2017
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Kaiser Fung, founder of Principal Analytics Prep, considers using surge protectors as an example for teaching probability and statistics.

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Naive analysis is naive: debate about college admissions

August 24, 2017
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Naive analysis is naive: debate about college admissions

Kaiser Fung, author of Numbers Rule Your World and founder of Principal Analytics Prep, discusses why naive analysis of data hurts the debate over affirmative action.

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If you are using Facebook Ads split testing (A/B testing), stop fooling yourself

July 26, 2017
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Kaiser Fung, founder of Principal Analytics Prep, and former director of Applied Analytics at Columbia University, explains why you can't run proper A/B tests on Facebook

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