research outreach wants to improve my public image [ltd]

I have received this most bizarre email (links are mine):

Dear Dr. Christian Robert,

Please excuse the direct nature of this contact, however I would like to speak with you regarding your work on the Accelerating MCMC algorithms study.

Research Outreach work in collaboration with research teams assisting with their Public Outreach activity, through means of a professionally produced series of publications and articles aimed at a broader audience. I understand Public Outreach is a very important issue within the research community – where it is often difficult to obtain large numbers of views and interactions.

We are currently working on our April 2019 edition. This publication will feature a wide variety of science disciplines, including approximately 28 research articles. We would like you to be one of those featured. My suggestion is that we might create a new article, possibly covering some basic details of the published paper I have seen online, or indeed, covering new ground or the wider scope of your work. This would be an entirely new article written and developed by Research Outreach, in close collaboration with you.

Research Outreach distributes all content, publications and your individual article, across major Social Media platforms, as well as our own website. Your work will be seen by a large and quantifiable global audience. We are a non-profit community company, all content we produce is free to share and can be downloaded by any reader. Our website is entirely transparent and answers any questions you may have.

I have briefly looked over the details of your work and believe Research Outreach to be an effective platform to communicate your outreach requirements. We publish under the Creative Commons Licence and you will own the copyright to your published material, and we can send you a separate PDF download, to be used on your web-page, at events, conferences, or as outreach material for students etc.

Please have a look at our website for examples of the publications we produce and further detail on our objectives and services. I can assure you the entire process requires very little work on your part, less than 1 hour, over a 10-week process. Some of the services we provide are paid for, this means there is a cost to you if you decide to take part. I would be delighted to explain this and our editorial process. I understand your time is limited.

Rather than writing any further detail, could we please find 5 minutes to discuss? During our call, I can answer any questions you may have and explain in detail the requirements and cost for taking part and of course the benefits of doing so.

This sounds rather predatory to me, since I have to pay this company to produce a paper I (co?)authored, and of dubious academic worth if I spend less than one hour on the project. When looking at the issues on-line, the contents of the articles seem quite light, with glossy images not always related with the topic of the journal article. If not predatory, then a sort of advertising agency for academics?! Weird times…